New AVP Ads Promote Players’ Appealing Assets

CNBC’s Darren Rovell can always be counted on for bringing us insightful, hard-hitting news from the world of sports business, as you’re about to see. And while he’s usually leading the pack, Rovell is bringing up the rear today. Or, rather bringing us the rear:

AVP ad

Beach volleyball has basically given up on the notion that people are watching for the sport. I mean, it’s 2-on-2 volleyball. It’s just badminton with sand. So they’ve clearly decided which direction to go now that the game’s most recognizable duo, Misti May-Treanor and Kerri Walsh, are out of the picture for the time being.

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