Senate Candidate Lifts UO’s Look For Campaign?

Political campaigns have borrowed many things from the sports world, whether they’re using annoying team-related analogies or sending their candidates out for a (hopefully) athletic-looking photo op. But stealing the typeface of a college athletic program has to be a new one on us.

John Kerry hikes football

Gordon Smith is running for the United States Senate in Oregon this November, and may not have an athletic bone in his body. But that hasn’t stopped him from apparently lifting the look of Univ. of Oregon athletics for his upcoming Senatorial election campaign.

Here is the typeface and imagery for Smith’s campaign (thanks to Kari Chisholm at BLUE OREGON.COM):

gordon smith oregon typeface ripoff

And here’s the banner from the Oregon University athletics website:

oregon ducks website banner

What do you have to say for that, Smith campaign? Read more…