Longtime internet advertising executive and blogger John Battelle reports this weekend:
Google plans to hit the branded advertising big leagues this Sunday - the source says Google’s “Parisian Love” ad will air during the third quarter of the Super Bowl.
After Battelle’s post, Google CEO Eric Schmidt sent out this Tweet: “Can’t wait to watch the Superbowl tomorrow. Be sure to watch the ads in the 3rd quarter (someone said “Hell has indeed frozen over.”)“
The reason for the “hell frozen over” comment is Google’s biz-model is in direct conflict with the “brand advertising” that Super Bowl TV ads represent. In 2006, Schmidt called those types of ads, “The last bastion of unaccountable spending in corporate America.”
The ad isn’t exactly as groundbreaking as Apple’s seminal 1984 Super Bowl spot, but I have the video for your perusal. And another Google-produced ad that (playfully) slams Tiger Woods.
Soccer legend Diego Maradona is getting fed up with the way he’s being portrayed in his native Argentina, specifically, the web searches for him. Tired of queries like “Maradona AND cheater,” “Maradona AND cokehead,” and “Maradona AND fatass,” he’s attacking the root of the problem: Google itself.
The new national team boss has taken out a court order blocking his name from showing up on the Argentine Yahoo! and Google search engines. Seriously, try it yourself, and see what you get. (Poorly translated Spanish legalese, after the jump.)
TROJANS’ TERRIBLE TALES NOT TARNISHING THEIR IMAGE?: The PAC-10 FANBLOG digs deep to see just how dirty the USC football program has been under Pete Carroll:
Since Carrol came to power in 2001, there have been allegations of assault, drug possession, sexual assault, spousal battery, steroid use, and creating racist internet groups.
On a lark, Google searches were done to see how much Carroll has tarnished the Trojans, in comparison to some other big-name coaches. The results:pete carroll arrested - 41,200
joe paterno arrested - 37,100
charlie weis arrested - 32,900
bobby bowden arrested - 29,800
karl dorrell arrested - 870