That All-Star “Horse” Game? Now It’s “G-E-I-C-O”

It would be easy, albeit incorrect, to say that money and major sports are “married.” They’re not. Oh, they’re involved, but this is not a healthy relationship; sports is subservient to a fault, acquiescing at every opportunity to please their master while money is constantly threatening to walk out unless sports gives up the butt. Sports takes it, of course, because sports believes it’s there to make money happen and that’s all. But at long last, money, have you no shame? Is this not too far? Has your foolish overreach not scarred sports forever?

Geico Gecko
(’Allo, I’m a cartoon gecko. I’ve been given a disarming English accent to try to sell you car insurance. My company is the worst thing to happen to the NBA since Kermit Washington wrecked Rudy Tomjanovich’s face.)

Sporting enthusiasts, cynics and naifs alike, were thrilled when the NBA announced that it was adding a game of Horse to its All-Star weekend. You know what Horse is; I don’t have to explain it to you. But joy quickly gave way to horror today when, as the USA TODAY reports, sponsorship hit a loathsome new low: Read more…