BRIGHT IDEA! 2 LIVE CREW RAPPER AS SPORTS RADIO HOST We spent part of last week in Miami, and during our stay was treated to the sports radio wonderment that is WAXY-AM’s “Uncle Luke and Terry Kirby” show.
“Uncle Luke” is notorious 2 Live Crew rapper Luther Campbell, who was debuting what is a weekly Saturday evening show. Former Dolphins disappointment (get in line) Terry Kirby is the co-host, but it was Campbell who dominated the proceedings.From what we heard, the show consisted of Campbell talking, sometimes incoherently, about the youth football teams he coaches (think Snoop), breaking down local high school football matchups, dropping n-bombs on Kirby, and calling Kobe Bryant “gay”.
MIAMI SPORTS BLOG recorded the latter moment, reporting that Campbell said, “Kobe is gay. Anyone who’s seen him out at the club know it, Kobe is gay.”
The show was a major stinkbomb and we give it a couple months - until a major advertiser’s (car dealer) wife here’s a snippet of Campbell’s verbal diarrhea - and hubby threatens to pull his spots. Then again, that theory might be dead wrong, since the majority of sponsors on the station were local rub joints (including live remotes and live reads from hosts - classic stuff!). Not that there’s anything wrong with that.
Outside of the Campbell debacle though, we must express our surprise at the quality of WAXY’s (790 The Ticket) local shows. The hosts we heard throughout the day (we missed Sid Rosenberg’s morning
hangover show - drat!) were knowledgeable and entertaining. About the only show we found to be lacking was, ironically, the afternoon drive affair hosted by Miami Herald and ESPN personality Dan LeBatard.
Like most print media guys, LeBatard fills the show with stupid gadget features designed to fill time - mostly user call-in parody songs. He also suffers from kiss-ass syndrome when interviewing high profile guests, like the exchange we heard with Pat Riley (after LeBatard had spent the previous two days ripping Riley’s ass for an idle offseason).LeBatard has strong opinions and can be funny, so it’s disappointing that he doesn’t give listeners more of what he does best.
If sports radio PDs want a lesson on the type of local talent to hire (besides the throwaway Campbell weekend show), dial up WAXY and take notes. But be sure to keep the wifey away from the station’s president: