Times are tough all over the country. Gas prices are high, financial institutions are broke. But never fear, residents of St. Louis. Your economic downturn is over, as soon as the Rams start winning some football games.
New research suggests that a winning NFL team has a “statistically significant effect” on the per-capita income of a metropolitan area. In fact, a winning team can boost individual incomes by as much as $165 a year. A single victory can account for an income boost of $30 (you hear that, Ed Hochuli?). David Nicklaus of the ST. LOUIS POST-DISPATCH has more: