When you have one of the best new stadiums in college football but also one of the most perpetually lousy programs, you need to get creative to put butts in seats. And that’s exactly what the SAN FRANCISCO CHRONICLE is reporting Stanford is trying to do with their latest offer: If you aren’t happy with the “entertainment value” of your season tickets, you can get a full refund.
This is bold, and certainly better than their Plan B marketing strategy: “Remember How We Beat USC At The Coliseum Last Season? Maybe We’ll Do It At Home This Year!”
And therein lies the catch of this incredible offer.