Sure, it won’t directly help sell cars, but Mike Illitch is doing his part to try to help save America’s automakers. The Detroit Tigers owner is refusing to boot General Motors from Comerica Park’s premium advertising space — with GM’s name and cars on a fountain beyond center field — despite the fact that the company can’t make the payments on the original sponsorship deal that landed it the spot in the first place.
(If we’d known it was free, we would have pushed to make it “SportsbyBrooks Fountain.” That has a ring to it, doesn’t it?)
GM had to quit corporate sponsorship of a variety of different sports teams after it received federal funding to help avoid bankruptcy. But, according to BLOOMBERG, the Tigers decided to let GM continue to use the space, which it will share with Chrysler and Ford, for free for the entire 2009 season: