Sponsorship is a big deal in NASCAR. One study showed that 89 percent of racing fans associate the sponsors with quality products (although one thinks they might still patronize sponsors like Coors Light and the Jerry Springer Show without the sponsorship). But rarely has a driver shown so much loyalty to his brand than Carl Edwards. Edwards is getting married in January, so he turned to his sponsor for help. After all, nothing says weddings quite like Office Depot?
(The reception will be held at the Stuckey’s off Route 40.)
In May Edwards carried a marriage proposal on the back of his No. 99 Office Depot car, but when it came time to plan his own nuptials, where better to go for free stuff? Weddings ain’t cheap. Granted, help from Kurt Busch’s sponsor Rubbermaid, or even Tony Stewart’s Home Depot might have made more sense. But Carl will never have to ask who moved his red stapler: