So at this point the only way that Elizabeth Lambert could be more popular is if her parents sent her hurtling away in a makeshift balloon, which would then sail over the Khloe Kardashian-Lamar Odom wedding. There have been more than 10.2 million online views of her hair-pulling shenanigans in the semifinals of the Mountain West Conference soccer tournament, making it one of the most-watched videos of all time.

According to VIDEO MEASURES, a video analysis company, the Lambert video “rose in viral status” at a faster rate than both Balloon Boy and the JK Wedding Dance, the latter I admit I had to look up. There’s a handy chart below.

(Not shown: Number of times I have watched this video, which I believe is 11.5 million) Read more…

Earlier this morning, we showed you video of New Mexico women’s soccer player Elizabeth Lambert going full berzerker on the Lobos’ opponents, BYU. Despite repeated blatant offenses against the Cougars (no, not them) - not the least of which was yanking a competitor to the ground by her ponytail, as seen below, Lambert only got a yellow card for her actions in the 1-0 loss.

(C’mon, ref, let ‘em play.)

Thanks to the highlights hitting the national airwaves, though, school officials had no choice but to address Lambert’s repeated instances dirty play; she has now publicly apologized and has been, of course, indefinitely suspended. Apology is after the break.

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You know it’s a big day when we’re bringing you women’s soccer highlights. Yesterday’s game between BYU and New Mexico wasn’t especially crazy if you only look at the box score. 1-0, Stormin’ Lady Mormons. It’s how we all got there that’s raising an eyebrow or two.

(Hey hey hey hey hey, none of that, girls.)

Yeah, that’s a BYU player getting pulled down to the ground by her ponytail. And that’s New Mexico defender Elizabeth Lambert getting away with it. And you know how badly she behaved yesterday? That might not be the most flagrantly violent thing she did on the field. Lambert’s tally on the day - at least, everything that made the highlight reel, lord only knows what else went on - was a punch to the small of the back, some Muay Thai knees to the sternum, a tackle that earns a yellow card anywhere else, that aforementioned hair pull … deep breath… a trip, a ball kicked straight into a prone player’s face point blank, and a straight karate chop to the face. Oh, and one yellow card. No gunshot wound, no red, apparently. Video is after the break, and you’re going to want to watch this one.

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