What the AVN Adult Entertainment Expo is for fans of erotica, E3 is for hardcore gamers. Starting today in Los Angeles and going through Thursday, E3 is a virtual cornucopia of excess for the gaming world, with all of the big names making major announcements and rolling out new titles. (And with every company employing scads of scantily-clad “booth workers” to intice horny video game nerds, it’s a lot closer to an adult video convention than you would think.) And while the main headline so far has been the announcement of “Rock Band: Beatles” (complete with a virtual Yoko Ono shrieking at you during the Expert levels), there has also been plenty of news on the sports video gaming front.
For example, GAMASUTRA says that EA Sports (the 700 lb. gorilla of sports video games) is readying an MMA video game for a 2010 release, as a competitor to the UFC-branded game series by THQ. Their press release on “EA Sports MMA” mentions that they plan on having “a vast array of top fighters and fighting styles from around the world,” which seems almost impossible without the UFC brand. They could include fighters like Fedor Emelianenko, Tim Sylvia and Andrei Arlovski, but the names the casual fan knows will be tough to pull off since they are all part of the UFC banner.