We already knew that Chinese sports fans have not grown comfortable with cheering at games; we’ve spoken about drastic measures taken by brave young women to encourage cheering at sporting events in China.

(Sorry, ladies… reapply for London)

However, Beijing Olympics officials have chosen their tried-and-true technique for encouraging desired behavior in Olympic attendees: pamphlets and volunteers! In this case, Olympic officials have created four government-approved cheers that all attendees will be taught by over 400 volunteers at all the venues and shown on television before the Games.

In other words: plain cheerleaders in polo shirts. Now we understand the Cold War much better.
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