China Cares Less About NBA Preseason Than Us?

It’s a play on the old “tree falling in a woods” hypothetical scenario: If the NBA holds a preseason and nobody’s around to see it, does it even happen? Last week Brooks posted about the horrid numbers that NBA preseason action in Vegas was getting, but that looks like a ratings bonanza compared to the amount of interest it received in China.

Empty Seats

(Three’s a crowd?)

In case you didn’t know, the NBA held two preseason games in China last week between the Golden State Warriors and Milwaukee Bucks. But since these two teams don’t have much in the way of “star power”, pretty much everyone in China went about their daily lives, never even pausing to acknowledge the fact that the NBA even exists.

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