Amputee’s MMA Fight Isn’t Just About Fighting

Kyle Maynard has powers beyond your expectations. The congenital amputee (first discussed here last month) will participate in his first MMA match in Auburn, AL, this weekend against an unnamed opponent. Maynard has extended his reach into the American psyche through numerous articles this week, some decrying the mockery of MMA and others lifting Maynard above the common man.

Kyle Maynard Black Knight

Maynard’s greatest strength may be as a marketing engine, though. His autobiography (at age 20) won him a spot on the NEW YORK TIMES bestseller list and appearances with Oprah and Larry King in a 2006 media blitz. His fledgling MMA efforts have yielded him yet another round of attention this week and will certainly bring a stampede of viewers to his web site, where he will broadcast his Saturday fight.

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