SPORTS BUSINESS DAILY had some very interesting sports cable TV rating numbers today - for 2008:
For ‘08, Versus saw the biggest viewership gains among cable sports nets for both total day programming and primetime, up 20.2% and 23.6%, respectively, from a year ago. Speed also saw double-digit growth in ‘08, as the net had a successful season of NASCAR Camping World Truck Series telecasts. Among the ESPN-branded nets, only ESPN saw gains in ‘08, up in both total day and primetime.
Yeah, ESPN still has over seven times the viewership of Comcast-owned Versus, but those numbers may be a prelude to something much bigger. Comcast may, once again, be eyeing getting serious in an attempt to slay the ESPN dragon. Or at least put out an eye - or break off a nail or two. Read more…