New Way To Profit Off College Athletes Discovered

Remember baseball cards? The staples of the 80s and early 90s - and kids’ introduction to the lucrative world of the bubble market* - helped kids get acquainted with their favorite players and marvel at the laughably long careers of Tommy John and Charlie Hough.

Andre Ware trading card
(Now they don’t even have to be drafted first!)

But those days are long since over; the glut of cards that Topps and other companies put out at the beginning of the ’90s essentially oversaturated the market, and the numerous trading card shops that dotted strip malls across the country have long since been boarded up and replaced with real estate offices and consignment stores. The dream may not be dead, but it’s been spending an awful lot of time in the iron lung recently.

But that’s not going to stop Upper Deck from trying to make a buck in the sports world the old-fashioned way: on the backs of unpaid college athletes.

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