Trojans Beat ‘Cocks For Right To Use ‘SC’ Logo
The college football season hasn’t started yet, but the Southern Cal Trojans have already racked up a win over South Carolina. But not on the field, in the courtroom. THE LOS ANGELES TIMES reports that the Trojans have won a ruling from the U.S. Patent and Trademark Office giving them and not the Gamecocks the rights to use the interlocking “SC” logo on clothing and athletic apparel. The suit started when the Trojans objected to the Gamecocks’ planned federal registering a version of the “SC” trademark for use on clothing and baseball uniforms in 2002, and starting dragging on from there. Are the logos that similar? I’ll let you be the judge:
Needless to say, South Carolinians aren’t taking this lying down. THE PALMETTO SCOOP, for example is madder than Steve Spurrier being told his tee time has been canceled. They point out the differences between the two logos, and that SC is, in fact, the initials of the state. The blog then concludes with this sideswipe:
