Colleges To Budweiser: Don’t Show Us Your Cans!

If the the earth was struck tomorrow by a giant meteor and the only liquids that survived the fiery ball of doom were Bud Light and some rancid pond water from the Everglades, I think I’d choose … um, exactly how many snakes are in that pond water? Realizing this, Anheuser-Busch has come up with a relatively new promotion to boost sales, marketing Bud Light cans in the colors of college teams.

For example, people buying Budweiser in or around the University of Colorado would find the product in black-and-gold cans. The University of Wisconsin, red and white. The University of Arizona, Captain Morgan in a brown paper sack. The usual. Bud is calling them Fan Cans. But the universities themselves are not amused. Read more…