Well, that didn’t take long. Hours ago, UCF announced that His Heirness Marcus Jordan would be taking the floor in tonight’s exhibition in his dad’s Air Jordans. According to Darren Rovell at CNBC, adidas has responded… by summarily canceling their $1.9 million sponsorship with the Golden Knights.
(But what of the custom-made Air Jordans? All people get those before their freshman year, right?)
The immediate ramifications - financial and otherwise - are as yet unknown, but adidas says all notions of a contract extension with the school are completely off the table. And our question is pretty simple: where the hell was Michael Jordan on this one?
A couple weeks ago, we brought you news that Marcus Jordan, son of Michael Jordan, was refusing to comply with the school’s adidas shoe deal, insisting instead on wearing Nike on account of his father’s inextricable history with the brand. The story was that UCF had granted him permission to wear Nikes in exchange for signing with the school, up until some executives at adidas balked at the deal afterward.
(Will Marcus be stepping out in his Air Jordan exclusives?)
Well, score one for the plucky underdogs at Nike; Phil Knight and his rag-tag gang of misfits have finally gotten their big break. As the SPORTS BUSINESS JOURNAL’s Twitter feed reported, young Marcus is in his Nikes tonight. WHEW. Thought they’d never get their way.