White Sox Looking to Cash In On Obama’s Appeal
If you’re living under a rock, you might not have heard that Barack Obama became President of the United States today. It certainly hasn’t gone unnoticed by his favorite baseball team, the Chicago White Sox, who are doing everything they can to align themselves with Obama’s “brand.”
The Sox had already created a “First Fan” page on their offical website, and are reportedly discussing ways they can capitalize on the unprecedented popularity of the new man in charge. A team spokesman says that hat sales have been up 25% in November and December, which he attributes to Obama’s identity as a White Sox supporter. The club even sent its mascot, Southpaw, to march in today’s inaugural parade.
