NASCAR is facing a new race dilemma - which has nothing to do with track conditions.
The CONDE NAST PORTFOLIO drives up news of the racing circuit’s attempt to bring in more minority fans, which only comprises about 18% of their total fan base. The efforts come as ticket sales and TV ratings are starting to trail off after recent years of surging business.
However, NASCAR also has concerns that such moves could alienate its strong, southern (i.e. redneck) support. Aspiring driver Marc Davis, who’s African-American, remembers an episode about 2 years ago during a race in Hickory, NC.