Yes, we say it often, but times is tough, especially in a world on a bubble (like, say, the sports world). The golf world doesn’t appear to be in deep trouble, especially not with money-printing machine Tiger Woods commanding everybody’s attention, but now’s definitely not the time to be picky about sponsors. Even if they happen to be SWEET MAMA ALCOHOL.

(This is TOTALLY NOT PHOTOSHOPPED AT ALL.)

The SPORTS BUSINESS JOURNAL is reporting that hard alcohol sponsorships are being looked at by the PGA to increase revenue over the coming years. They can sponsor things like VIP areas at events, but not, say, tournament titles. And yes, somewhere, John Daly’s ears just perked up. Read more…