Like everywhere else, the NFL needs to find new revenue streams to ward off recession and accommodate new expenses for things like paying medical benefits for veterans. It’s hard to see how they’ll be able to do it given the current economic climate, unless you take a suggestion from a BLOOMBERG editorial written by Joe Saumarez-Smith into consideration. Saumarez-Smith claims that, by licensing betting on the league’s games, the NFL could easily net $1.5 billion per year … as a starting point.
Granted, Saumarez-Smith has his own interests in mind; he’s the CEO of Sports Gaming, a British management consulting firm to the gaming industry. But he does make a number of important points, not the least of which is pure logic: Why should the league allow bets to be made in Las Vegas but not everywhere? All it would take is licensing casinos in other states to allow betting on NFL games. It’s not a hard thing to do.