We’re sure NASCAR executives trying to lock down deals with upscale advertisers will be pleased with the ORLANDO SENTINEL’s breakdown of the infield denizens attending this year’s Daytona 500:

John Parker, a St. Petersburg carpenter, and his friends sleep in tents and shower with water piped from a garbage can heated by a turkey fryer.

Hank Evitts, 48, of Leonardtown, Md., hangs a plastic deer head from a tiki bar at the front of his RV site. What startles passers-by is when the deer’s lips move and it starts talking to them — Evitts controls it through a wireless microphone.

(Vaguely NASCAR-related photo - more here)

Brilliant. Well, there’s at least one company that fits that air condition-free target demographic perfectly.

Our favorite part of the piece though involved a South Florida couple who, like many of their fellow NASCAR fans, is a little down on their luck. Read more…