Buzz Bissinger’s Next Project: Book On Lebron?
ESQUIRE this month has a mammoth puff piece on Lebron James, which also documents the man steering his marketing career: James’ childhood friend Maverick Carter.
(Lebron & Buzz to collaborate, embrace?)
After firing venerable NBA agent Aaron Goodwin, who landed James a $90M deal with Nike, the Cavaliers star handed all of his biz interests to Carter. The most underrated hoops blogger on the web, Jorge Sierra spots this gem in the piece:
