The Milwaukee Brewers are unveiling a great new promotion on Friday — drive-in movies in their parking lot. Hmm, looks like I have a choice to make. Do I head over to Miller Park for a double feature, or stay at home and hit myself repeatedly over the head with a wooden mallet? It’s a tough decision.

(A double feature of doom!)

In these tough economic times, Major League Baseball is not too proud to dip into the Minor League playbook and pull out a few tricks. Movies at the ballpark have been popular in the minors for years, and one day earlier this year the Brewers noticed that they have a huge parking lot, and a fan base with cars and not much to do on weekends when the Brewers aren’t in town. The rest came naturally. Read more…