ESPN Axes Ad Campaign For Obvious Reasons
One of the reasons The Worldwide Leader has grown to the level it has is because it quickly quashes anything that has a hint of controversy associated with it. So it’s kind of a shocker that ad agency Anomaly nearly got their campaign for ESPN’s college basketball programming starring “crude stereotypes of students at specific colleges” past them, especially when you read exactly what the mildly-offensive stereotypes were.
(”Who were the ad wizards behind that one?”)
AWFUL ANNOUNCING first broke the news days ago with a full list of the hilariously quasi-racist casting calls they were looking to “represent” a number of schools. Unfortunately, USA TODAY now reports the ad campaign has been canned because the campaign “in no way represent ESPN or the respect we have for the college community.”
As you will see, that’s a big shame.
