It’s a pretty simple rule in the world of advertising: When your spokesman is convicted of a brutal crime - say, managing a dog fighting ring - you go ahead and pull your ads with him in them. The goal of such a move is to, you know, not associate your product with nefarious criminal activities. Well, it looks like the folks over at McDonald’s must have missed that class.
(Someone didn’t get the memo)
TMZ is reporting that one of their “news gatherers” happened upon the above Michael Vick-featured promotion yesterday while ordering a Happy Meal. And while the promotion is from 2004 - it’s not like they started a whole new campaign after Vick was convicted - it is a bit off-putting. It’s kind of like walking into a Hertz and still seeing an old cutout of O.J. Simpson giving the thumbs up; you’d probably want to take your business elsewhere.