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Gatorade blogger and CNBC biz writer Darren Rovell reported today that the sports drink has dropped Tiger Woods as an endorser.
(The wonderment of Google caching)
If you think Gatorade execs are relieved to be rid of Woods, that’s nothing compared to how Vitaminwater officials must be feeling today. (Again.) Read more…
Did you know that Red M&M’s will give you cancer? And that KFC can’t legally use the word “chicken” anymore? And that Vitaminwater contains substances banned by the NCAA? They’re all about as true as Mikey dying from mixing Pop Rocks and Coke.
The media breathlessly jumped all over the story this week that certain flavors of Vitaminwater, made by NCAA sponsor Coca-Cola, contain certain performance-enhancing chemicals that can cause a player to fail drug tests, therefore losing his eligibility and livelihood. Likely forwarded to you by the same person who sends you emails with the subject line “Forward This to 10 Friends and Your Wish Will Come True,” the news was even seized upon by Drug Free Sports. Problem is, it’s not true.
