Why Sponsors Are Afraid To Drop Tiger Altogether

Since he announced his “indefinite” break from golf yesterday at around 7p ET, Tiger Woods may have watched hundreds of millions (if not ultimately billions) of dollars disappear less than 24 hours later.

Tiger Woods Accenture Ad

(Gone)

After Woods’ press release, Accenture yanked the golfer’s image from its website, AT&T said it was now “evaluating” continuing its relationship with Woods while this morning Gillette said it is discontinuing using Woods in its marketing campaigns. Earlier, Gatorade dropped its signature Woods product from all store shelves.

Yes, we’d seen some cracks in the dam before the announcement, but now more and more sponsors are actively dropping Woods from their marketing plans.

Tiger Woods Accenture Ad

(Gone)

Next question: Why haven’t sponsors dropped Woods altogether to save the tens of millions they will continue to pay him for now doing nothing? Read more…

Big Tiger Endorsements: “No Signs Of Crumbling”

Reaction from some of Tiger Woods’ largest endorsement partners is trickling out. After the Jaimee Grubbs voicemail recording of Woods was released by USMagazine.com and Woods’ released a statement on his website, CNBC sports business reporter Darren Rovell was the first to get reax from Nike and Gatorade.

Tiger Woods Accenture Ad

New Gatorade statement: “Tiger and his family have our support as they work through this private matter. Our partnership continues.

New Nike statement: “Nike supports Tiger and his family. Our relationship remains unchanged.

Tiger Woods Endorsement Partners

Rovell, who is the world’s top sports business reporter, talked to me on the record about Woods’ endorsement situation in the wake of the past week’s events. Read more…