For those of you who think the bizarre treatment incurred by CBS in its dealing with The Masters is unique to the television network, consider the most recent, absurd coverage compromise ESPN was forced to make with Augusta National Golf Club.
ESPN’s coverage of The Masters first round isn’t scheduled to start until 4pm ET next Thursday, meaning the network will miss the first live shots of Woods in his return to golf. With that in mind, ESPN had to undertake the unenviable task of going hat in hand to Augusta National to push for a live coverage allowance of Woods’ early holes.
What ESPN ended up “agreeing” to was just another in a long line of embarrassingly insular broadcast decisions by The Masters. Read more…