For years, mainstream media outlets have declined to give credit to the vast majority of sports blogs based on two major pillars of journalistic self-importance: one, that bloggers blog their bloggy little blog posts anonymously (and presumably without the holy grail of a Journalism Degree from an Accredited Journalism Program) and two, that their little rabble-rousing rumors are unsourced and unverified by Multiple Reputable Sources or other Credentialed Journalists.
For years, ESPN led the self-righteous anti-blog crusade, stealing scoops and refusing to credit anonymous bloggers. Now, though, they’ve seen the
light profit that spurious rumormongering can bring: ESPN THE MAGAZINE is launching a new, anonymous gossip column supposedly written by an NFL player. The only difference between that and an anonymous, unsourced blog is…what, exactly?