Richard Sandomir of the NEW YORK TIMES reports today on the sale of TheBigLead.com.
The Big Lead, an independent blog that Jason McIntyre began as a hobby, is fixated on sports media, news and gossip. Along the way, it has built a devoted, if not huge, social media following.
Now, a buyer has established a value for the blog by acquiring it for a figure in the low seven figures.
When McIntyre began his site in 2006, he was still an editor at US Weekly. “I really didn’t know what I was doing.”
The Big Lead has risen to prominence as newspaper circulation and ad revenue have shrunk; many papers have cut back sports coverage, creating an opening for bloggers.
So how does a guy turn his sports blog into a low seven-figure payday with accompanying NY Times writeup?
Three easy steps: Work your ass off. Rinse. Repeat.
I was all set to write a negative review on ESPN SportsCenter’s new “Blog Buzz” segment after reading early returns from THE SPORTING BLOG’s Chris Mottram. But before I could clean out the pumpkin bread crumbs between my keyboard keys, AWFUL ANNOUNCING had a post up that caused a pullback.
(Historic thaws: Obama recognizes Cuba, ESPN recognizes indie blogs)
Yesterday’s first iteration of the daily segment was a little embarrassing, as it featured a post from the SOUTH FLORIDA SUN-SENTINEL newspaper and one of ESPN’s own blogs. That sparked Mottram’s justifiable criticism, along with an initially similar reax from AA’s Brian Powell.
But to ESPN’s credit, host Josh Elliott addressed that criticism this morning, acknowledging the concern about the segment by quoting Powell from his AA post. Powell next noted Elliott’s admonition in a post today, which caused me to pause before unloading on what, at first blush, looked like a lame attempt to looking cutting edge by the WWL.
So now it appears that ESPN might genuinely be interested in recognizing the largest-trafficked, most influential independent sports blogs on the web.
I’m still skeptical though, based on a similar concept that was put forth by the highly-respected SPORTS BUSINESS DAILY. Read more…