Bevo TV’s Dirty Little Secret: All About Recruiting

Last week the University of Texas announced a 20-year, $300 million partnership with ESPN that will lead to the creation of a nationally-televised cable channel devoted to the interests of the Univ. of Texas athletic department.

Bevo TV: Culturally Relevant

(So why would they broadcast football and basketball games anyway?)

But contrary to popular perception, Texas and ESPN plan to offer an “extensive” menu of sports programming that doesn’t include the school’s sports teams. More specifically, as detailed in the Texas-ESPN Network press release last week, the Univ. of Texas network will, “provide fans, students and parents with access to extensive Texas high school sports, including football, basketball and more, through this centralized home.”***

Snuck into the bottom of the Texas-ESPN official announcement, here’s the whole paragraph: Read more…