For the past 20 years, there have been few sport & sponsor partnerships as strong as that of McDonald’s and the NBA. Both are historically American brands that grew dramatically worldwide over the past couple decades. The partnership resulted in some enduring advertising images of NBA stars chowing down on Mickey D’s foods. The two just seemed to go together.
(Always a trendsetter)
But now, amidst this historically bad economic climate, the partnership has come to a close. The NBA and Taco Bell have announced a four-year agreement for the purveyor of wretched Mexican-themed “food” to serve as the official fast food sponsor of the NBA. It’s like David Stern is stomping all over my childhood TV commercial memories while wearing a sombrero.