I’ve long said that college football is now the second-most popular spectator sport in America, and the Nielson ratings for the March 30 premiere episode of the HBO Real Sports with Bryant Gumbel special on college sports do little to discourage that notion.
The first showing of the HBO production drew a 1.1 national rating, highest of the season by a significant margin for the 16-year-old HBO Real Sports franchise.
With subscription-based HBO in 30 million homes in the United States, that means around 300,000 viewers watched a single showing of the cable outlet’s examination of the business and ethics of college sports - despite the fact that the same episode will air continuously on HBO for the next month.
Then there’s the Birmingham market. Read more…