I used to think there was only so much you could do in sports marketing, but the Bakersfield Jam proved me wrong. This season the NBDL franchise moved out of its spacious arena to play all of its home games at the club’s practice facility.
(But the acoustics are stunnnnning. Helllooooo!)
No, that isn’t media courtside. That’s everyone the building.
Thankfully, a gentle soul at DleagueDigest.com is here to illuminate the, “unique business model of the Bakersfield Jam,” which apparently requires less fans per game than the local Home Depot clocks in for a shift.