Could SEC Jumping Gun Bog Down Mizzou Move?

As first noted by Clay Travis of OutKickTheCoverage.com, the Southeastern Conference accidently posted a live, viewable article available to users of its official website that announced the news that the University of Missouri had officially joined the SEC. The SEC’s official site also accidentally posted multiple other live, viewable Missouri-related articles that were produced in response to the move. Articles which have all since been removed.

SEC reports Missouri has joined conference prematurely on its own website

(SEC Accidently Posted This Announcement To Its Website)

The article announcing Missouri’s inclusion into the SEC was dated October 22, 2011, and featured this lede - before it was deleted:

Given the ever-changing conference paradigm over the past year, the Southeastern Conference has continued to demonstrate its commitment to maintaining its stature as one of the nation’s premier conferences by welcoming the University of Missouri as the league’s 14th member, Commissioner Mike Slive announced Monday.

Missouri joins Texas A&M University as the league’s two new institutions who will begin full membership on July 1, 2012. It is the first expansion of the SEC membership since Arkansas and South Carolina joined the conference in 1992.

At the time of this writing, the top search result for “Missouri-Joins-The-SEC” on the conference’s official site still listed a link to the now-deleted page that announced Mizzou’s inclusion into the league:

SEC reports Missouri has joined conference prematurely on its own website

The search result also shows the original article as “Updated 10/22/2011.

Oct. 22, 2011, of course was last Saturday, with the “Monday” referenced in the lede of the SEC piece coming on Oct. 24, 2011. (You can read the complete text of that article, and the other Mizzou-related pieces at OKTC.com.)

In the aftermath of its monumental goof, the SEC has yet to comment on the mistake.

Below is a screen shot of the complete, aforementioned Missouri announcement prematurely posted by the SEC’s digital content staff:

SEC reports Missouri has joined conference prematurely on its own website

The content of all the articles has since been removed from the SEC’s website though many of the same web page addresses containing the Mizzou news - along with the original headlines - remain available via the conference website’s search function.

SEC reports Missouri has joined conference prematurely on its own website

The preparation that went into the SEC’s presentation of the Missouri articles for its official website, stories that followed an official announcement post dated Oct. 22, 2011, indicates a high level of confidence from the conference that a deal between the league and the school would soon be done.

But as of Oct. 28, 2011, no such deal is yet in place, perhaps making the other members of the Big 12 wonder if Missouri dealt with them in good faith throughout what is still an attempted move to the Southeastern Conference.

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