I don’t have a Twitter account and don’t really know much about it. But what I do know is precisely why it is so successful - and features so many high profile athletes Tweeting on it.

(Riveting!)

Twitter’s premise dovetails perfectly with the explosion of reality shows and nonstop TV sports programming the past decade. Since young adults have been trained by reality shows to treat the mundane as entertainment, they think that their own lives are eminently interesting.

You and I know that isn’t true, but that doesn’t stop the typical teen from broadcasting their every move on Twitter. With Myspace, Facebook and Twitter all pandering to that behavior, you realize now that it can’t be stopped. It’s part of the culture, and probably always will be. Read more…