UCF: Nike To Pull The Best Marketing Coup Ever?

I’m in awe this morning. Everyone is going nuts, upset at Marcus Jordan and dad Michael over Adidas dropping UCF in response to MRjr lacing Nikes last night.

Marcus Jordan

(UCF readying for its ‘White’ Knight in Nike?)

But after talking to two prominent sports marketing execs this morning, all indications are that Nike will soon swoop in to save the day, picking up the UCF sponsorship that Adidas has abruptly vacated.

Brilliant. Read more…