NY Billboard: LeBron Sponsor Can’t Take The Heat

There’s a brand-new billboard of LeBron James for Sprite about two blocks from Madison Square Garden in Manhattan:

New LeBron Sprite Billboard in New York With Blank Jersey

Located at Broadway and W. 27th, James is shown in the display wearing a blank jersey as he’s about to dunk.

LeBron James Sprite Billboard Blank Jersey Two Blocks From MSG

In the past, Sprite advertising materials involving James have always shown him wearing the NBA jersey of his old team, the Cleveland Cavaliers.

LeBron James Ads With Cleveland Cavaliers Jersey

With the New York City billboard put up two weeks after James decided to join the Miami Heat, why didn’t Sprite include the Heat logo on the jersey he was wearing in the display? Read more…

City Of Cleveland Shoots Down Lebron Billboard

Has the shine worn off LeBron James in Cleveland? From the latest development from Cleveland city leaders and Nike, it appears that’s a possibility.

Lebron James Downtown Cleveland Billboard Spiked By City Officials

The CLEVELAND PLAIN DEALER reports today the Cleveland Planning Commission refused to approve a 10-story mural of James on a downtown building because it was “overt” advertising. Of course, that didn’t stop the same commission from approving a Nike billboard of the same size featuring James two years ago.

Why did Cleveland officials spike ‘Bron’s new massive downtown billboard?

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