There’s a brand-new billboard of LeBron James for Sprite about two blocks from Madison Square Garden in Manhattan:

Located at Broadway and W. 27th, James is shown in the display wearing a blank jersey as he’s about to dunk.

In the past, Sprite advertising materials involving James have always shown him wearing the NBA jersey of his old team, the Cleveland Cavaliers.

With the New York City billboard put up two weeks after James decided to join the Miami Heat, why didn’t Sprite include the Heat logo on the jersey he was wearing in the display? Read more…

Has the shine worn off LeBron James in Cleveland? From the latest development from Cleveland city leaders and Nike, it appears that’s a possibility.

The CLEVELAND PLAIN DEALER reports today the Cleveland Planning Commission refused to approve a 10-story mural of James on a downtown building because it was “overt” advertising. Of course, that didn’t stop the same commission from approving a Nike billboard of the same size featuring James two years ago.

Read more…