LeBron James and his childhood friend and marketing agent Maverick Carter appeared on CNN last night to discuss the aftermath of the method he employed to leave Cleveland for the Miami Heat.
In an interview for a piece by CNN reporter Soledad O’Brien, both James and Carter said they thought negative public reaction to how the NBA star left Cleveland was rooted in racism.
Here’s part of the on-camera exchange between O’Brien, James and Carter:
O’BRIEN (on camera): Whose idea was that?
JAMES: It was my idea and the people around me’s idea.
MAVERICK CARTER, CEO, LRMR MARKETING AND BRANDING: The execution could have been a little better and I take some of the blame for that.
O’BRIEN (voice-over): James entered the NBA as an 18-year-old. Two years later, he fired his agents and then put Carter, a 22-year- old college dropout, in charge of his $135 million worth of endorsement deals.
(on camera): How old were you?
CARTER: I was 22.
O’BRIEN: And you are the guy in charge of the most important valuable athlete maybe in the world? Read more…