There’s a brand-new billboard of LeBron James for Sprite about two blocks from Madison Square Garden in Manhattan:
Located at Broadway and W. 27th, James is shown in the display wearing a blank jersey as he’s about to dunk.
In the past, Sprite advertising materials involving James have always shown him wearing the NBA jersey of his old team, the Cleveland Cavaliers.
With the New York City billboard put up two weeks after James decided to join the Miami Heat, why didn’t Sprite include the Heat logo on the jersey he was wearing in the display? Read more…