NY Billboard: LeBron Sponsor Can’t Take The Heat

There’s a brand-new billboard of LeBron James for Sprite about two blocks from Madison Square Garden in Manhattan:

New LeBron Sprite Billboard in New York With Blank Jersey

Located at Broadway and W. 27th, James is shown in the display wearing a blank jersey as he’s about to dunk.

LeBron James Sprite Billboard Blank Jersey Two Blocks From MSG

In the past, Sprite advertising materials involving James have always shown him wearing the NBA jersey of his old team, the Cleveland Cavaliers.

LeBron James Ads With Cleveland Cavaliers Jersey

With the New York City billboard put up two weeks after James decided to join the Miami Heat, why didn’t Sprite include the Heat logo on the jersey he was wearing in the display? Read more…