Tripp Mickle of SPORTSBUSINESS JOURNAL has the first comments today from Nike Chairman and co-founder Phil Knight about the company’s continuing business relationship with Tiger Woods.
(Woods mother Tida and Nike co-Founder Phil Knight)
Mickle: You look at someone like Tiger Woods and this episode of infidelity. Does this change the concept of building brands around athletes?
Knight: Not for us. It’s part of the game.
Mickle: With Tiger, a person who was believed to be of more upstanding character beforehand, is it possible to check for everything?
Knight: Obviously, he was one we checked out and he came out clean, and I think he’s been really great. When his career is over, you’ll look back on these indiscretions as a minor blip, but the media is making a big deal out of it right now.
Thanks to media reports now confirmed by Woods, the greatest golfer of all time has quit his sport, his personal life is a shambles and his major sponsors, besides Nike, are abandoning him.
That’s a “minor blip“? Read more…