The Big Lead, an independent blog that Jason McIntyre began as a hobby, is fixated on sports media, news and gossip. Along the way, it has built a devoted, if not huge, social media following.
Now, a buyer has established a value for the blog by acquiring it for a figure in the low seven figures.
When McIntyre began his site in 2006, he was still an editor at US Weekly. “I really didn’t know what I was doing.”
The Big Lead has risen to prominence as newspaper circulation and ad revenue have shrunk; many papers have cut back sports coverage, creating an opening for bloggers.
So how does a guy turn his sports blog into a low seven-figure payday with accompanying NY Times writeup?
Three easy steps: Work your ass off. Rinse. Repeat.