NY Times: Sports Blog Sold For ‘low seven figures’

Richard Sandomir of the NEW YORK TIMES reports today on the sale of TheBigLead.com.

(Ballin’!)

The Big Lead, an independent blog that Jason McIntyre began as a hobby, is fixated on sports media, news and gossip. Along the way, it has built a devoted, if not huge, social media following.

Now, a buyer has established a value for the blog by acquiring it for a figure in the low seven figures.

When McIntyre began his site in 2006, he was still an editor at US Weekly. “I really didn’t know what I was doing.”

The Big Lead has risen to prominence as newspaper circulation and ad revenue have shrunk; many papers have cut back sports coverage, creating an opening for bloggers.

So how does a guy turn his sports blog into a low seven-figure payday with accompanying NY Times writeup?

Three easy steps:  Work your ass off. Rinse. Repeat.

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