AOL Folds Fanhouse Brand Into Sporting News

AOL announced today it is folding Fanhouse into Sporting News, with the latter now to serve as AOL’s sports content portal.

Kentucky Sports Fan House

(No, not that Fanhouse)

Sporting News on AOL will launch in two months.

Sporting News President and Publisher Jeff Price: “We’ve made a lot of headway as far as adding video and developing a social media strategy. Adding scale was the last thing advertisers were asking for, and this deal allows us to deliver that.

In other words, Sporting News did the deal to gain more traffic via the AOL web portal.

Terry Lefton of SPORTS BUSINESS DAILY reports today that the Fanhouse brand, which relaunched under Editor-In-Chief Scott Ridge two years ago as AOL’s in-house sports content provider, will be included in the Sporting News AOL site as a destination for opinion pieces.

AOL CEO Tim Armstrong said today of the status of AOL Fanhouse writers: Read more…