Miracle Holds Its Tebow Promotion; SUKIT, Florida

As we learned in last week’s episode, the University of Florida gathered its finest barristers and fired off a cease-and-desist order to the Ft. Myers Miracle, threatening the Minor League baseball team with financial destruction if they went through with their “What Would Tebow Do?” promotion.

Tim Tebow (no, not that one)

But you take a team owned in part by Bill Murray and Jimmy Buffett, and throw in overall director of promotions Mike Veeck — son of the legendary Bill Veeck –and what do you have? A team that’s not afraid of the University of Florida or Tim Tebow. The Miracle went ahead and had their promotion anyway.

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So, “What Would Tim Tebow Do”? SUE YOUR A$$

FLORIDA TODAY reports that the minor league baseball Ft. Myers Miracle got a legal beatdown last night from the Univ. of Florida for a proposed promotion using Tim Tebow’s name:

Tim Tebow Lucy Pinder

(Maybe he was upset @ the blowup dolls for staged, awkward internet photos

The university e-mailed the Miracle a “cease and desist” letter, received at 10:30 a.m. Wednesday, concerning “What Would Tim Tebow Do Night.” The promotion had been on the Class A Minnesota Twins’ affiliate’s schedule since the season began in April.

“Under NCAA rules, it is not permissible to use the name or picture of a student-athlete in the promotion of a commercial product or service,” said the letter, written by Florida senior associate athletic director Jamie McCloskey and copied to Florida coach Urban Meyer. “Failure to abide by this rule would result in the student-athlete being ruled ineligible.”

That’ll show ‘em, if anyone is going to make money off Tebow, it’s the UNIVERSITY OF FLORIDA SUCKIT.

Inserting the name of Tebow, a devout Christian, in the place of Jesus — from the popular saying What Would Jesus Do? — wasn’t meant to be malicious, said Gary Sharp, the Miracle’s director of promotions.

“We’re not mocking Tim Tebow,” said Sharp.

O RLY? Read more…