In the best of economic times, I often wondered how a league like the NBA, which gets crappy TV ratings, has teams in tiny markets like New Orleans, Sacto, Memphis and OKC, and has a product that many regard as lacking could continue to support the mammoth salaries of its players.

(Found: How to convert Kitty From Kobe To Kaman Fan)

Now with the economy imploding, and NBA owners forced to take out loans to cover operating costs, it appears that reality is finally setting in for the league and its players.

Oh, wait, scratch the latter.

Jill Painter of the L.A. DAILY NEWS reports that at least one NBA player is apparently blissfully unaware of the world we now live in. Why else would he be charging fans $50 just to see any content on his website? Read more…