One of the most-used buzzwords in today’s National Football League is “parity.” Salary caps and revenue sharing have ensured that every team, in theory, can compete for Super Bowls. It’s the most American of ideals (well, other than the revenue sharing and whatnot - socialism!); with gumption and hard work, any team - even the Cardinals! - can reach the pinnacle of the sport.
(What is Jerry Jones smoking?)
At least, that’s the storyline the NFL wants you to believe. The truth is that not every NFL team is created equal, and some teams have a hell of a lot more cash than others. In Jacksonville, the recession has wiped out their fans so badly they can’t even fill the stadium or get on local TV. Every team manages differently in these troubled times. Take the Cowboys, in comparison. They’ve reacted to the worst economy in decades by…jacking up ticket prices 90% over last year. And a happy recession to you too.