Longtime internet advertising executive and blogger John Battelle reports this weekend:
Google plans to hit the branded advertising big leagues this Sunday - the source says Google’s “Parisian Love” ad will air during the third quarter of the Super Bowl.
After Battelle’s post, Google CEO Eric Schmidt sent out this Tweet: “Can’t wait to watch the Superbowl tomorrow. Be sure to watch the ads in the 3rd quarter (someone said “Hell has indeed frozen over.”)“
The reason for the “hell frozen over” comment is Google’s biz-model is in direct conflict with the “brand advertising” that Super Bowl TV ads represent. In 2006, Schmidt called those types of ads, “The last bastion of unaccountable spending in corporate America.”
The ad isn’t exactly as groundbreaking as Apple’s seminal 1984 Super Bowl spot, but I have the video for your perusal. And another Google-produced ad that (playfully) slams Tiger Woods.